Spring-Summer 2018 campaign
“For summer 2018, I wanted to work with the concept of cool. It is something that has always both fascinated and bothered me. Aiming for cool leads to a certain kind of conformism, but straying too far from it can be dangerous. My version of cool is a way of being comfortable, not overly dressed up, yet elegant and sensual at the same time.
Franck Durand came up with the idea of showing this woman in the everyday world of a supermarket parking lot in an indefinable time and place.
Driven by the talent of Emmanuel Giraud, the result is magical. This woman makes us dream. She remains accessible to us despite her individuality.” – Vanessa Seward
Chiara Scelsi shot by Emmanuel Giraud
Art direction: Franck Durand
Styling by Géraldine Saglio